One of my favorite things that has sprung up recently is the whole idea of taste test marketing. That is where several flavor of a food product are released and the most popular one will become regularly available. Mtn Dew did it a few year back with what they called the Dewmocracy. They released 3 flavors for an online vote. My favorite was the Green flavor which had a hint of lime, it came in last place and was never seen again. Then Lays did it with their Do Us A Flavor campaign. They had regular people come up with flavor ideas and three were made into actual flavors. Again online voting decided the winner, my flavor Chicken and Waffles lost and I systemically went to all the supermarkets around so I could stockpile the soon to be extinct chip. Then Earlier this year Doritos had their flavor challenge and again my flavor Caribbean Jerk (Which will be a nickname I use if ever I fulfill my dream of being a Lucha Libre Wrestler)
(I’d look like this but covered in Doritos Dust)
lost. Now this week Lays released 4 flavors for their new Do Us a Flavor campaign, Cappuccino (seriously), Mango Salsa (sounds awesome), Wasabi Ginger (finally a chip I can put my sushi on) and Bacon Mac and Cheese (all cheese chips taste the same). I cant wait to try all four so that I can decide which I like best so it can promptly lose and never be heard from again. I am the Job of snack foods (The nickname I will use if I ever become a grocery store mascot).
(Like this but with less night terrors)
There is only one thing to conclude from this life isn’t fair. Some times your favorite salty treats disappear never to be heard from again.
It actually goes deeper though. Throughout High school my favorite foods were From Russia with Buzz an awesome flavor of Ben and Jerry’s ice cream and Surge a green soda which had an XTREME (1990’s buzz word for you whipper snappers) marketing campaign. They were awesome foods and I ate them all the time. Since I graduated high school as 117 lbs of twisted steel and sex appeal its safe to say I would have been invisible if not for these foods. But then tragically after high school both of those products were discontinued and now years later they have yet to resurface. So its safe to say I’m cursed and the world isn’t fair.
(Insert awkward Bible transition here)
I have done what is just and right;
do not leave me to my oppressors.
Guarantee your servant’s well-being;
do not let the godless oppress me.
My eyes fail from watching for your salvation,
and for the fulfillment of your righteous promise.
Deal with your servant according to your steadfast love,
and teach me your statutes.
I am your servant; give me understanding,
so that I may know your decrees.
It is time for the LORD to act,
for your law has been broken.
These are the words of a man who is being oppressed. His world isn’t fair and for reasons much bigger than my snack food obsession. The Israelites were routinely subjugated by more powerful empires. Despite being God’s people they often ended up in dire straights. In this case the writer of the psalm has stayed faithful to God and is seeking God’s help. Its a cry we all know. I started with a silly first world problems unfairness but we know they get bigger than that. People die, justice is not served, the most deserving doesn’t always win and so much more. So often people see these inequities of life and come to a few conclusions, God does not exist, God does not care, God has turned his back.
Despite what the writer of this Psalm is going through he holds out hope that God will be there for him that God is with him. He has every reason to come to one of the conclusions I listed above but doesn’t. The psalmist seems to believe that God is with him in his suffering.
We live in a broken world where bad things happen way too often. Once a challenge was issued to write the shortest novel possible which tells a story and conveys emotions. The winner was 6 words long “For sale Babies shoes, never worn” the reason those six words are so powerful is because we know what truly unfair looks like. And yet in this deep suffering God is with us. The promise of Jesus isn’t “Believe in me and everything will be ice cream and cake” the promise of Jesus is the promise of the cross that God is with us always especially when we are in the middle of suffering. Suffering, and an unfair world are not signs that God has left us. They come with the promise that God is with us.
The world is not fair but you don’t face it alone. We are surrounded by people to share the journey with. And we have a God who promises to meet us in our pain.
Oh and by the way Please Snack Food industry bring these back!!!!!! Please Please Please Please Please!!!!!!!